biG are the first to adapt the scientifically proven concept of Whole Brain® Thinking to create a brand building tool that attracts and retains customers while engaging and motivating your staff
Experience
Experience
“Some of the brands we’ve helped to grow.”
biG sees the partnership of three industry leaders working around one desk – Strategy Director Mike Beckerleg, Creative Director Nick Souter, Media Director Simon White.
With decades of C-Suite experience, we bring the necessary empathy and expertise to help our clients grow their business by building their brands from the inside out.
“biG is the only team to evolve our proven Whole Brain® model to create a strategic and creative process specifically for building brands.”
Michael Morgan,
/ CEO Herrmann Asia
“biG is an ‘all muscle, no fat’ team. All the experience and expertise you could ever want without the costly excesses of an advertising agency.”
Rob Clarke
/ CEO Australian Rugby Union
“I’ve known and worked with these guys for years and it’s great to see them on the same team and at the top of their game.”
Ant Hearne,
/ Chief Commercial Officer, Australian Professional Leagues
“These guys took our marketing to the next level and helped fill our order book for the next three years!”
Mark Richards
/ CEO Grand Banks Yachts and record 9 times Sydney/Hobart Yacht Race winner
“I can’t speak highly enough of Whole Brain® Branding. It defined our Brand Promise and helped develop the CX Leadership Team’s strategy.”
Fiona Mackenzie
/ Executive General Manager - Customer Strategy and Retirement Living, Anglicare
Unique Approach
Process
biG is the first and only organisation to adapt the concept of Whole Brain® Thinking to integrate analysis, strategy and creativity.
Our process identifies the core ‘Brand Promise’ that will deepen consumer engagement on the outside while motivating staff on the inside. This ‘Brand Symmetry’ becomes the core of our creative strategy and executions in all media.
“I’ve known and worked with these guys for years and it’s great to see them on the same team and at the top of their game.”
Ant Hearne
/ Chief Commercial Officer, Australian Professional Leagues
“These guys took our marketing to the next level and helped fill our order book for the next three years!”
Mark Richards
/ CEO Grand Banks Yachts and record 9 times Sydney/Hobart Yacht Race winner
“I can’t speak highly enough of Whole Brain® Branding. It defined our Brand Promise and helped develop the CX Leadership Team’s strategy.”
Fiona Mackenzie
/ Executive General Manager - Customer Strategy and Retirement Living, Anglicare
“biG is the only team to evolve our proven Whole Brain® model to create a strategic and creative process specifically for building brands.”
Michael Morgan
/ CEO Herrmann Asia
“biG is an ‘all muscle, no fat’ team. All the experience and expertise you could ever want without the costly excesses of an advertising agency.”
Rob Clarke
/ CEO Australian Rugby Union
News & Views
What’s the biG idea?
When Tim Berners-Lee unveiled the World Wide Web some thirty years ago, he unknowingly lit the fuse wire that would lead to the explosion...[Read on]
12
Sep
Sep
Politics. Four faces not two-faced
'There’s not one electorate, there’s four! We look at the power of the Whole Brain Model when the country goes to the ballot box’.
10
Aug
Aug